HOSPITALITY – WEDDING PLANNING

The Tales of Tradition

_{This wedding planning company was born to curate seamless wedding experiences and narrate the captivating stories of India’s diverse traditions and culture. They expertise lies in planning cross-cultural weddings of couples from across India and the world..}

Challenge: The challenge for this brand was merely to set foot and stand out in a saturated and fiercely competitive wedding planning market. As a brand deeply rooted in tradition yet poised for expansion, the task was to carve a niche amidst the noise, establish a strong brand presence, and differentiate itself in a landscape flooded with similar offerings

Solution: As the architect behind The Tales of Tradition’s branding and launch, I worked on setting the tone of a brand to something that resonates with both the new age couples as well as parents who are planning the wedding. To establish The Tales of Tradition as a distinctive player in the competitive wedding planning market, we collaborated with stakeholders from the same industry to have a wider audience for content created on social media platforms.

Highlights:
– Worked on the name, the logo and brand guidelines
– Curated social media strategies for growth of a new brand in a competitive market
– Content creation for social media
– Wrote industry specific articles for the blog for organic SEO
– Generated leads via marketing on social media